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mobileFX™ private company is a technology innovation start-up founded on September 2012 by Mr Elias G. Politakis and Mrs Lina Kalostipi.

The company provides software and services on the following areas: Mobile Marketing is meant to describe marketing on or with a mobile device, such as a mobile phone or a tablet; Proximity Marketing is the localized wireless distribution of advertising content associated with a particular place; Digital Signage advertising is a form of out-of-home advertising in which content and messages are displayed on digital signs.

In particular, the company addresses three business development scopes:

Mobile marketing, applications and games: In this area mobileFX designs software products that can be used by 3rd parties in order to integrate a vast array of mobile marketing, advertising, games and other added value services within a mobile application and interconnect those apps wirelessly with cloud and enterprise services. mobileFX has created an Integrated Development Environment (IDE) for rapid prototyping of cross-platform games and applications compatible with HTML5 browsers, iOS & Android devices, Digital Signage networks, Smart TVs & VLTs.

Proximity Marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so (iBeacon – NFC).

Digital Signage advertising is a form of out-of-home advertising in which content and messages are displayed on digital signs, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs. mobileFX DigiSign is an interactive digital signage network platform integrating a vast array of services such as Facebook advertising, Twitter tweets, Audio/Video advertising clips, HTML internet advertising, Flash multimedia content and gaming, and more, under a unified management platform where campaign air-time is scheduled, compiled and deployed both over low-bandwidth (3G/WiFi/Bluetooth) and high-bandwidth (LAN/WAN) secure networking to digital signage players, from a centralized management console. mobileFX has planned to evolve its digital signage software so that it offers Video Lottery Terminal (VLT) services. mobileFX software has over 900 installations on screens in Greece making it one of the largest digital signage networks in operation.

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